Body, Health, Prevention: Media Constructed Discourses And Lived Cultures In The Age Of New “Bio-Realities”

Project Overview

The project inaugurates an integrative approach that COVID-19 explores on three levels: as a discourse constructed through media and public health documents; as “materialities and practices” (Will 2020) of prevention and “living cultures” (Branston and Stafford 2010); as a “neoliberal bio-reality” (Špoljar Vržina 2008). The project contributes to research into the socio-cultural aspects and consequences of the crisis caused by COVID-19; participation in the establishment of a new sociological sub-discipline; understanding recent processes through the construction of dominant/marginal discourses and lived health culture; further development of the concept of “neoliberal bio-realities” (Špoljar Vržina 2011, 2012) and expansion of the definition of the field of health/disease culture and development of new ways of data collection, synthesis and integration in the context of the COVID-19 crisis.